Received the Encouragement Award in the Nikkan Kogyo Shimbun Category at the 46th Japan BtoB Advertising Awards
FANUC’s 2025 New Year’s advertisement won the Encouragement Award in the Nikkan Kogyo Shimbun Category at the 46th Japan BtoB Advertising Awards.
This advertisement, created as a New Year’s greeting, featured a vibrant visual of fireworks colorfully illuminating the night sky and Mount Fuji against the backdrop of a winter night. The imagery conveyed our corporate message and our business activities.
FANUC provides indispensable values throughout the world in the field of factory automation through unceasingly creating technological innovations, and will continue to be a company that is trusted by all stakeholders.
About the Japan BtoB Advertising Award
A BtoB advertising competition, held since 1980, organized by The Japan Association for BtoB Advertising, which promotes and advances the development of BtoB advertising.
This competition highlights communication tools in the BtoB advertising sector. Its purpose is to recognize outstanding corporate communication efforts by advertisers, as well as the comprehensive production expertise of creators showcased through advertising works. Ultimately, it aims to support the advancement of BtoB advertising and elevate its overall quality as a vital part of business, marketing, and communication.